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2025 Salesforce MKT-101: Unparalleled Certification Build and Analyze Customer Journeys using Marketing Cloud Questions

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q105-Q110):

NEW QUESTION # 105
An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension?
Choose 2 answers

A. Set the column with Subscriber Key as Primary Key
B. Relate the Email Address to Subscriber Key
C. In Properties, check the "Is Sendable" option
D. Set the Email address column as Primary Key

Answer: B,C

NEW QUESTION # 106
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

A. They should have one SAP for transactional sends and another for commercial sends.
B. They should have one dedicated IP address for every 100,000 messages send per month.
C. They should have a shared IP since their volume is under 500,000 messages per month.
D. They should send at least 250,000 messages per month to maintain their sender reputation.

Answer: B

NEW QUESTION # 107
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A. Send Email
B. Verification
C. Wait

Answer: C

NEW QUESTION # 108
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

A. Send another email to the same subscribers containing the correct link.
B. Update the link in the stored email content and it will be pulled in automatically.
C. Locate the job under Tracking and update the URL in the Job Links tab.
D. Have Support recall the email if it has not yet been opened by a subscriber.

Answer: C

NEW QUESTION # 109
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

A. Ensure the System User is assigned the Standard User Profile.
B. Manually clear the OAuth token to refresh the connection.
C. Change the connection option to Scope by User.
D. Initiate a log to troubleshoot package-related API calls.

Answer: D

NEW QUESTION # 110
......

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