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Salesforce MCC-201 exam consists of 60 multiple-choice questions that must be completed within 90 minutes. MCC-201 exam is available in English and can be taken online or in-person at a testing center. To prepare for the exam, Salesforce offers a range of resources, including study guides, online courses, and practice exams. By taking advantage of these resources, you can ensure that you're fully prepared for the exam and confident in your knowledge of Marketing Cloud Connect.

To prepare for the Salesforce MCC-201 Certification Exam, candidates should have experience working with Salesforce Sales Cloud or Service Cloud and Marketing Cloud. They should also have a strong understanding of data management and synchronization between Sales Cloud and Marketing Cloud. Salesforce offers various training resources, including self-paced online courses, instructor-led classes, and study guides, to help candidates prepare for the exam. Successful candidates will receive a digital badge and a certificate that they can add to their LinkedIn profile or resume, which can help them stand out to potential employers. Overall, the Salesforce MCC-201 Certification Exam is a valuable credential for professionals who want to demonstrate their expertise in Marketing Cloud Connect and advance their careers in the field of Salesforce Marketing Cloud.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q115-Q120):

NEW QUESTION # 115
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Answer: A,D

NEW QUESTION # 116
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Utilize Einstein Engagement Frequency to send the emails less often.
B. Ask the content team to create more images in order to diversify the asset pool.
C. Set Fatigue Rules for the product Asset Classes.
D. Set a Fallback Asset.

Answer: B

Explanation:
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5

NEW QUESTION # 117
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

A. Platform Events API
B. Event Notification Service
C. Data View Export with every send
D. Data Retrieves on the Send Object

Answer: B

NEW QUESTION # 118
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 24 hours.
B. Existing users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. Newly registered users will create additional Contacts in Marketing Cloud.

Answer: A

NEW QUESTION # 119
Which two statements about a database of record are correct? Choose 2 answers

A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
B. It is any database containing subscriber data.
C. It is a centralized storage repository of data about objects or people.
D. It is a system in which a subscriber's status is maintained.

Answer: C,D

NEW QUESTION # 120
......

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